FIGR (pronounced “figure“) is an in-person and online community of hard working, strong minded individuals that commit to daily improvement in their fitness and in every day life.
FIGR was launched in 2018 with hard copy fitness programs. After selling hundreds of hard copies over the first two years, in 2020 FIGR transitioned into offering monthly subscription programs through the FIGR App. There are now four app subscriptions which include FIGR:Functional, FIGR:Strength, FIGR:Pregnancy and FIGR:Postpartum. FIGR is also a full scale gym with one location in South Lyon, MI where we train in person small group functional fitness classes.
FIGR, which stands for Fit Is Getting Real, centers around the fact that it takes real action, real dedication, and real commitment to actually achieve success. We were frustrated with the fitness industry’s quick-fix messaging, which has never and will never work to help you actually achieve your goals in the gym or in any area of life. That’s why we sought to build a community that empowers people to take responsibility for their health by putting in the work and staying committed to their goals.
In other words, we wanted to do fitness the real way so people could finally get real results.
Our mission is to help you achieve your own definition of REAL success in and out of the gym. We do this by providing fitness programs that not only produce physical results, but that more importantly help you develop a rock solid mindset. We believe that when you work to improve your fitness, you gain the skills and mindset to improve your entire life, which makes the gym one of the most important parts of your day!